Wednesday, July 25, 2012

Janet Dabu Assignment 04

Slogan? - "Play On"

Target Audience - Anyone who likes playing with toys (adults who need to get in touch with their younger selves)

Publications that this ad would be successful in - Toy stores (Toys R Us) , hobby shops, department store catalogs (any big chain store)

Steps -
  • Use underside-of-brick picture and cut out the holes with lasso
  • Color the brick with a mixture of the color replacement tool and selective color layer (if necessary)
  • Use the paint bucket to color with background color similar to the Lego brick
  • Place Lego logo in lower right hand corner and scale down
  • Place pictures behind the brick layer so they appear inside the hole cutouts
  • Edit, cut, match pictures as needed
  • Print Screen the Legothick font from Urban fonts 
  • Lasso so that only the necessary letters are there ("Play On")
  • Position words on the ad





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