Monday, July 23, 2012

"Campaigns" Assignment 04


You are the Art Director at a Graphic Design Studio. 

There have been a number of exciting jobs that just came in. 

You have the luxury of choosing your next job from the following.

It is time to get ready for the Spring season. 

The following manufacturers have hired us to create a new ad campaign promoting their merchandise. 

Choose one company. 

Create a series of ads (at least three) that relate to each other promoting the company.

Clients – Adidas, SONY, Snapple, Legos and Hägen-Daz.

Finished Size – 7” x 10” (17.7 x 25.5 cm) RGB mode 300DPi

Use photos as well as typography.

Plan your use of color; use of photography; other elements in the ad campaign.Print one ad for class on 8.5 x 11 standard size glossy paper from the print lab. Ask them what format they need the file in for this project.

What is your slogan?


Who is your target audience?


Which publications do you think the ad will be most successful running in?


Give the steps used in creating the ad using Photoshop? (How did you get your finished results?) 


Do sketches before you begin working on the computer and upload them to the blog.





This assignment is due Monday July 30th.

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